Last Friday Harrington Communications participated in the Women and Small Business Conference hosted by DiversityPlus magazine at Kean University in Union, NJ. It was the second year we were invited to the event by Diversity Plus' publisher, Paul Lachu. Paul has been a longtime friend and colleague and a tireless advocate for small business.
The annual conference brings together corporations and small business to engage in a dialogue on how women and minority-owned companies can leverage their products and services in the corporate and government markets.
I was excited by the positive response to the Harrington Communications Ripple Effect. A couple of human resource executives asked us about providing marketing workshops for their companies. Peggy McHale, vice president of marketing for the New Jersey Association of Women Business Owners and a principal of Consultants 2 Go, a sales and marketing consulting firm, told me that major companies are looking for agencies such as Harrington Communications that specialize in buzz marketing. The Ripple Effect is more than a buzz marketing tool. The Ripple Effect provides content, innovative event programming and access to key leaders and influencers in media, marketing, advertising and sales.
When I founded Harrington Communications in 1999, grassroots communications was the cornerstone of the mix of specialized marketing, advertising and public relations services we provided. It still is. Grassroots communications - call it buzz marketing - has evolved into a much more intricate art form with the advent of social media. As marketers and communicators, we're part of a relationship-driven, socially-conscious society that feeds its passions through content, dialogue, imagery and entertainment. It's an ongoing Ripple Effect.
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