The weather is a popular topic in daily conversations, but when temperatures spike to 100-plus degrees, it's the only topic. It's August, so heat is a factor most anywhere in the world, though in Rome, nearly 17 centuries ago, a childless couple of notable distinction wanted to bestow their wealth to "Our Lady," a title given to Mary, the Blessed Mother, the female version of "Our Lord." On Aug. 4, the couple prayed to the Blessed Mother, asking her how she would like them to distribute their wealth.
The next day, snow fell on the top of the Esqueline Hill in Rome. The pope at the time, Liberius, also had a vision and made a pilgrimage to the snow-covered spot. He announced that the devout couple's money would be used to build a church on the Esquiline Hill. That location is the home of the Church of Saint Mary Major, "Our Lady of Snow." Each year, Aug. 5 in the Roman Catholic Church is celebrated as "Our Lady of Snow" with festivals throughout the world.
In business, you want to be hot. You just have to be prepared to beat the heat, regardless of the time of the year. And when in doubt, pray for snow.
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